Career for SEO Professionals
SEO is a part of digital marketing and its demand is increasing day-by-day. Just take a look on job portals and you will notice the requirement of SEO executives in many companies. Most of the small and big firms are adopting SEO techniques for better ranking of their websites, thereby fuelling traffic. You may have questions in your mind as why to make career in SEO, what are job responsibilities, and future prospects of SEO. Don’t worry; this article will cover answers of all these questions. So let’s begin…
What Exactly SEO Is?
Whenever you type a query on search engine page, you get a list of websites. You probably click on the topmost website isn’t it? So, how a website attains good position on search engine page? Answer is through Search Engine Optimization. SEO is a strategy of getting website ranking on Google or other search engines. It is a process of optimising website for increasing visibility on Google page. As Google algorithms are dynamic in nature, it becomes important for a company to hire SEO professionals.
Why to Make a Career in SEO?
SEO was not popular in past. As webmasters used to optimize websites by using some simple techniques and Google used to give better rankings to their websites. But today’s scenario is different. Google has started improving its algorithms, thus making it difficult for webmasters to handle websites.
It is true that every problem gives opportunity to new solutions and here the solution is SEO. Today webmasters are looking for professionals who can give top rankings to their websites and here comes the role of professionals who are good in SEO. Hence it goes without saying that SEO professionals have huge demand in the market as every business has their own website which they want to promote.
Roles and Responsibilities of SEO Professionals
- Site auditing
- Competitor Analysis
- Keyword research
- Onpage Optimization
- Off page Optimization (Link building activities)
- Local listings on Search Engines
- Reports management.
Future in SEO
SEO is a booming industry and SEO professionals are in great demand. This drastic change has happened because of marketers’ awareness towards digital marketing. Instead of only a career option, SEO has emerged as a necessary skill which will shape your career towards digital marketing. So if you are zealous towards marketing, analytics, websites and knowing new skills, give wings to your career with SEO. The highlighting feature of this strategy is that you don’t need high degree, if you have logic, dedication and patience you can do it!
The best part of SEO profile is that you can do part time, full time job or else you can be the owner of your company. If you are a fresher, start your career with Jr. SEO Executive, spend some time at this designation and then learn Advanced SEO for upgrading your skills. Gradually you can move to higher designation as SEO Executive, team leader or manager.
SEO Salary in India
Salary given to SEO guy depends on his skills and experience. Salary can range from Rs. 10,000 per month to 18,000. Even you can gain Rs. 50,000 after getting an experience of 3-4 years in this industry. For the right candidate the salary will not be constrain for right candidate.
The salary for SEO professionals also depends on various factors like, which location you are doing job, what is the business of company, what is the target location for SEO.
SEO Freelancing Jobs
Along with regular job in SEO most of the professionals also offering SEO freelancing services in online portals like Fiverr. You can also work on local seo freelancing projects to make extra income.
If you are looking for good career opportunities and stable career SEO is the right choice!