Are you intimidated and frustrated by Content Marketing today?
When it comes to Social Media which categories do you find your Hotel?
Don’t know how to post content
Don’t know what content to post
Not getting enough followers or interactions
No conversion from our content
No real impact on revenue and occupancy
Note enough resources to dedicate time on Social Media
Too many distractions and noise, and don’t know how to make our content stand out
Traditional Hotel Marketing is working just fine for us
For many Hotels, content marketing is a big challenge with Social Media. Either it is not working, or they can’t figure it out, or simply traditional Hotel Marketing is just doing fine for them.
Content marketing is more than a virtual reality believing customers just show up and fix the challenges your Hotels faces.
It requires that Hotels understand all the processes that will turn content into a revenue stream.
What if I told you that content marketing costs 62% less than traditional marketing and generate 3 times as many leads.
Content Marketing versus Traditional Marketing
Either you work with content marketing or traditional marketing the overall purpose is to influence the customers to take action.
The principles behind content marketing are to creating valuable content to educate and entertain potential customers with the purpose of drawing them in. It also comes in a wide variety of forms, including articles, blogs, newsletters, emails, slides, infographics, videos, podcasts, webinars, live etc.
Traditional advertising is an interruptive form of marketing that allows Hotel marketers to reach out to customers in many different forms, including newspaper ads, magazine ads, billboards, radio ads, television ads, and direct mailings.
The biggest challenge today for many Hotels is that customers today have gained more access and better control of how and where they obtain valuable information that will help them make an educated decision.
Data and numbers over the last couple of years have shown us that the Hotel industry is extremely resilient. The US had steady growth in Hotel room nights, and Europe has experienced unprecedented growth.
And this happened in an industry that been slow adapting to new trends, Social Media, new media and technology.
Customer Experience is the key to an amazing Hotel
As a result of technology today the majority of Hotel bookings comes from mobile devices.
And this is the key Hotels need to understand. It is not so much that marketing really changed, but it is the way customers make their bookings that changed. Content marketing is taking advantage of new tools and formats to present the Hotel message.
The customer now has better control of relevant alternatives during their journey to a booking decision. And the time window your Hotel have available to grab their attention is very short today.
Since the customers today is in control of their booking journey the most important aspect left for Hotels is the customer experience.
We know by 2025 that millennials will represent over 50% of travelers in the US. And by 2020 the customer experience will overtake price as the most important trigger for making an educated booking decision.
Customer experience is the most exciting opportunity for Hotels this year and the reason is simple; Hotels that focus on customer experience reduce churn and increase revenues.
Hotels brands that are willing to invest in the customer experience will see;
Over 50% of customers will switch to other alternatives as a result of poor experiences.
Turning Content Marketing into Revenue
Just to be clear posting content in itself will not resolve or help Hotel take on the ever-growing challenges with Social Media.
And posting more content by itself will not help the customer understand your Hotels products and service or generate more bookings.
Your Hotels content need to focus on value innovation in a relevant context.
Likes, follower, connections, shares, comments, views and clicks are noble key performance indicators that will help with the context.
But this is not the objective of your Hotels content marketing. Remember the focus is value innovation in a relevant context.
The customer today is not really looking for more information about your Hotels service and product, they are more interested in learning about new ideas that will create an extraordinary experience.
This is why it is important to know your Hotels ideal customer in the right context within the right micro-moment.
Mapping your Hotels customer journey is critical today to identify the most effective ways to reach the ideal customers.
You have to understand your Hotels ideal customers storyline and connect the micro-moments with your content marketing strategies.
What action do you want your customers to take after they liked, followed, connected, shared, commented, viewed or clicked on your Hotels content?
Do you provide the customer with a clear path taking that action?
FREE access to our Hotel Social Media Community – Get insights about Social Media Marketing for Hotels!
From Content Marketing to Content Conversion
It is really important to understand that Content Marketing is part of an Inbound marketing strategy.
The real conversion should and must happen on your Hotels website!
And this is where most often see Hotels drop the ball. If you can’t convert the customer on your Hotels website, that is not a Social Media or a Content Marketing problem.
You see the fundamentals of traditional Hotel marketing will still live on in, but here also you have to put it in a relevant context.
If you have an awesome Content Marketing strategy in place which a clear path to a relevant call to action in context with the customers’ needs the decision is made once they click the call to action link.
From this point, the customer wants a seamless and easy experience. This is not the time to confuse them or try upselling them.
Send them the customer to a Hotel landing page that allows them to finalize the call to action you already put a lot of effort in. Let the customer do what they want now.
Your Hotels job now is to put the focus on delivering an extraordinary experience that the customers will share with their friends, family, and community.
Try something new it will magnetize your Hotel!
FREE access to our Hotel Social Media Community – Get insights about Social Media Marketing for Hotels!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
SOCIAL MEDIA MANAGEMENT FOR HOTELS
I am now proud to announce that we now officially have expanded our collaborations to include Social Media Management for Hotels.
With a combined 20+ years’ experience in the Hotel Social Media field, and working with Hotels across the globe, our skills, experience, and expertise ensure we deliver in achieving your Hotel’s marketing goals.
Learn more about what other Hoteliers say.
Is your Hotel struggling with getting started using Social Media marketing to grow your business?
Are you looking for a way to move your Hotels Social Media marketing efforts from good to great?
Do you want some insight into your strategy, content and how to optimize your efforts?
Do you want to learn how Social Media Marketing can help grow your Hotel with increased direct booking?
For a limited time, I offer FREE One-on-One private Social Media Marketing coaching sessions where we cover your Hotels most pressing Social Media Marketing questions.
We will work on whatever you want to help your Hotel succeed with Social Media Marketing.
How can your Hotel take advantage of this limited exclusive offer?
It requires one simple step – join our Facebook Group for Hotels and Hoteliers and you will learn more.
Achieving this requires an investment in human capacity to create adaptive and resilient employees capable of taking on challenges and seeking out different strategies to achieve goals.
To succeed Hotels must build a team’s force that is change ready and a culture where learning is valued and setbacks are viewed as opportunities to grow.
Is your Hotel ready to make a real impact in 2019? Ask me about my Social Media Management for Hotels.
Are you ready for a new journey and learn how you can put your Hotels Conversation Experience Marketing on Autopilot?
FREE Facebook Group for Hotels and Hoteliers to be part of a new journey => Join our FREE Hotel Social Media Community!
And it will help identify micro-moments and recognize pain points and values utilizing Hotel Experience Ambassadors that knows where to look for them.
I have loved with all of my heart and soul serving customers, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.
If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.
When your Hotel serves your community they will reward you back with serving you.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel need help to put it all together then make sure to let us know.
Today’s Social Media Management tools provide advanced options that will help Hotels with these tasks. If you need a quality team the help your Hotel pulls this off, then get in touch with my partners at Founders Media.
With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.
Social Media Management for Hotels
Social Media Management for Hotels is NOW Open! Click Here if you are ready to take your Hotel to a new level!
To get your Hotel started here are a few FREE gifts and resources from me and my partners Founders Media.
1. FREE access to my Hotel Social Media Marketing Vault (Click Here to Unlock)
2. FREE 21 Days To Social Media Mastery for Hotels email course (Click Here to Unlock)
3. FREE access to #HotelPodcast – A Podcast about Social Media Marketing for Hotels (Click Here to Unlock)
4. FREE access to our Facebook Group – Hotel Social Media Community (Click Here to Unlock)
5. Sit Down with Are for a FREE One-on-One private Social Media Marketing coaching sessions.
This content was originally published here.