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Hey guys, it’s Jessica with Oberlo, and in this video, I’m going to show you how to leverage Snapchat to build your brand, market your store, and grow your business Let’s jump straight in

First, Snapchat marketing is different So many businesses shy away from it, because they don’t understand it Snapchat is not a full-blown social network, but it’s far more than just a messaging app What makes Snapchat different is that the content that you share is lost forever as soon as it’s consumed And you don’t have a public-facing profile, like on Facebook, Instagram, and Twitter

For these reasons, Snapchat marketing might seem like a bad idea But, don’t be fooled Snapchat’s apparent shortcomings are actually its greatest strengths The fact that content disappears after it’s been viewed, means that there’s an urgency to Snapchat that other social media platforms don’t have And Snapchat does a great job of capitalizing on this urgency

As a result, the average user opens Snapchat over 25 times a day, and spends over 30 minutes a day on it Bottom-line? Users pay attention to Snapchat content So, why else is Snapchat marketing a good idea? For a start, there are 187 million daily active Snapchat users around the world Of these, 71% are under 34 years old So, if your target market is millennials, there’s probably no better place to reach them than Snapchat

Another great benefit of Snapchat? It’s free And let’s be real, in 2018 many marketing tools aren’t… Now, while there’s a lot of opportunity on Snapchat, it’s vital to understand that Snapchat marketing isn’t like Facebook advertising It’s not about money in, money out Instead… Snapchat marketing is all about branding and authenticity Branding is a strategy, not a tactic

Let me explain A strategy is a long-term, overarching plan to achieve a goal or fix a problem Tactics are the practical activities you do within your planned strategy Here’s an example: Your strategy might be to boost conversions on Facebook, so that every dollar you spend on Facebook ads will convert more customers Now, to boost conversions, you need to use tactics

In this example, your tactics might include optimizing your ad creative, or adding social proof to your website With me so far? Now, Snapchat marketing is more of a long-term strategy than a tactic That’s because it’s primarily about branding You can’t run ads, or build a huge follower count on Snapchat, but you CAN build deep, long-term relationships with people in your target market Snapchat’s power lies in its ability to engage a small community of your most avid customers on an intimate, personal level

That’s why Snapchat is a strategic, long-term investment It’s about deepening and strengthening your brand As Gary Vaynerchuk, a huge advocate of Snapchat marketing, explains: “It\’s not how many followers you have, it\’s how many care It\’s not width, it\’s depth It\’s not how many impressions you get, it\’s how much attention you get

” Snapchat offers depth and attention That’s why Snapchat marketing can be so powerful The nature of the platform means you’ll only attract your most engaged followers on Snapchat But you can create authentic relationships with these followers on Snapchat that you simply can’t replicate anywhere else And best part? These highly active and loyal customers are extremely valuable to your business

These people are likely to become advocates of your brand, which will help you grow your business way beyond Snapchat So, what do your customers want to see on Snapchat? First, Snapchat isn’t the platform for polished, professional-looking content That’s not the aim of the game Instead, Snapchat users want authentic, transparent, and personal content Yes, social networking in general is about connecting with others

But Snapchat takes this to a whole new level Snapchat connections take place in real-time–no photo editing allowed! While it might sound scary, embracing that kind of transparency can be great for your brand In fact, a whopping 94% of consumers say they’re likely to be loyal to a brand that offers complete transparency Let’s look at an example of transparency done right DJ Khaled proved the power of Snapchat marketing way back in 2015

This hip-hop icon and entrepreneur used Snapchat to build a rapport with his closest fans His snaps were entertaining and provided a behind-the-scenes look into his lifestyle Google Trends shows the correlation between the introduction of DJ Khaled’s Snapchat presence and his rise in popularity Once Snapchat elevated his brand, DJ Khaled used his popularity to promote products from his fashion line For his fans, having authentic, everyday access to DJ Khaled gave his products a special appeal

Alright, by now you know why Snapchat marketing is important for your brand Ready to grow your following? Great There are 2 key tactics to growing your following on Snapchat First, let’s address the biggest challenge with using Snapchat: There’s no way for people to find you within the app The only way to promote your Snapchat channel, is outside of the app With that in mind, let’s discuss

Tactic Number 1: Share your Snapcode or handle on other channels This is the best way to get started Promote your Snapchat handle on Twitter, Instagram, Facebook, and any other social channels you use

You can also use your Snapcode as your profile picture on other social media channels to draw attention to your Snapchat presence Share it regularly, but not so much that you annoy followers who don’t use Snapchat Another great idea is to feature your unique Snapcode in the emails that you send out to new customers Why? Well, purchase receipt emails get an average open rate of 71% Most other emails, by contrast, have an average email open rate of 22%

In other words, receipt emails get the highest engagement scores out of all the emails you send So purchase receipt emails represent an awesome opportunity to promote your Snapchat handle Next up? Tactic Number 2 Download and share your Snaps on other channels For this tactic, simply download your snaps and create a compilation of your top performers

Then, upload your compilation to other channels like YouTube and Facebook video This is a great way to draw attention to your presence on Snapchat, and it gives followers a taste of what to expect if they follow you You get to re-use content you’ve already created And, your best snaps will be hosted somewhere permanently Now that you’ve got some Snapchat followers, you need to share content and promote your store

A word of warning though: Be careful you don’t overdo the self-promotional tactics Research has shown that a massive 45% of consumers will unfollow a brand if their activity is dominated by self-promotion It’s also important to note that you can’t create outbound links on Snapchat Instead, you’ll need to create short links using a service like Bitly then paste these links as text onto your snaps We provide links to both of these URL shorteners in the description below

With these tips in mind, let’s run through 6 ways you can create content, and promote your store on Snapchat! Number 1 ‘Day-in-the-life’ content Share selfies, funny photos, and any entertaining moments that occur throughout your day These posts should give followers an insight into your business culture Sound easy enough? It is! Even better, these posts should make up the majority of the content you share on Snapchat

Number 2: Product teasers Oberlo allows you to offer new products to your customers in seconds However, it’s good marketing practice to build anticipation prior to pushing a new product on your store Use your Snaps to build excitement by dropping hints about new products That will make followers feel like they’re getting an exclusive peek at what’s to come

Number 3: Product placements Take a few Snaps of your products being used out the in real world! Share Snaps that give customers a better idea of your product’s size, color, or other details Number 4: Exclusive promo codes Incentivize followers to buy from your store by sharing special discount codes just for Snapchat followers Number 5: Reach out to Snapchat influencers

Like all social networks, Snapchat is home to influencers who already have a huge following These are often YouTube vloggers, or other celebrities who have adopted Snapchat as a way to connect with their audiences on a deeper level Find relevant influencers in your niche and reach out to them Offer to send a discount code influencers can share with their audience, or give them free products and ask for them to feature your products in their Snapchat Story Number 6: Do a Snapchat ‘takeover

’ This is when you let another Snapchat user take over your account for the day, so they can post their content on your account It can work brilliantly if done right Invite an influencer in your niche to take over your account for the day The idea here is to cross-pollinate your audiences To do that, it’s important for both you and the influencer to promote the Snapchat takeover on other channels ahead of time

Similarly, if you have a business or team members, you could take turns running the account to keep things interesting! Lastly… How can you measure your Snapchat marketing success? Well, Snapchat only provides three main metrics for each snap These are views, the number of screenshots taken, and how many replays it received You’ll want to watch these closely And remember how you need to create short links, and paste them over your snaps? Well, services like Bitly allow you to track how many times these links are visited Also, another way to track your results is to create promo codes specifically for Snapchat, and then measure how many of the promo codes are used

Okay, that brings us to the end of our video on Snapchat marketing! It’s true that Snapchat can’t deliver the instantaneous return on investment that tools like Facebook Ads can But, if used right, Snapchat marketing can be incredibly powerful over the long term Do you have any questions about Snapchat marketing? Let me know in the comments below, and I’ll reply with my thoughts! Thanks for watching, and if you liked this video, be sure to hit the subscribe button and turn on the notification bell for more Until next time, learn often, market better and sell more

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