Do your Hotel Owners ponder and keep asking what effective Content Marketing strategies is really all about?
I bet you the first things that pops up in their mind is Facebook, Instagram, Twitter, LinkedIn, YouTube and blogs.
And I totally understand this mindset. Many marketers including I have plugged in the Social Media Marketing amplifier with our content.
Over the years I did a lot of research, talked with Hotels and hoteliers and learned that content is the number one challenge when it comes to Social Media.
When I saw Hotel Owners mindset in context with the overall challenge that kept coming up over and over again, I started to understand the source of this challenge.
The Hotel Owners perceptions were that I and other marketers were actually talking about Social Media Marketing once we started to talk about Content Marketing.
Indeed, today content marketing involves Social Media. And I and my team members of my Social Media Management partners use content marketing as an important core element of services we provide for Hotels.
But Content Marketing and Social Media Marketing are two separate strategies that will involve different reference points, goals and processes.
So, let’s take a look at how effective content marketing strategies really can help your Hotel.
Why have a Content Marketing Strategy?
Because content marketing is all about storytelling, and humans have told stories for as long as they could speak. Our attention will always go to those who tell great stories.
While content marketing involves a variety of different types of content, the mark of great Hotel storytelling is putting the customer at the center of a journey, with your product or service as the solution that empowers them to succeed.
Before creating any form of content, let’s start at the most obvious point: your Hotels goals.
Identifying overall Hotel marketing goals and key messages can lead to more focused and effective content that highlights your strengths and meets your targeted customer’s needs.
Before you begin mapping out a content marketing plan, it’s a good idea to lay out the basic components of your Hotel, service, and targeted audience.
In a Social Media Management perspective, we see this in context with identifying the ideal customers for your Hotels content.
And when we see content marketing in context with Social Media your targeted audience looks a little different than the traditional offline market segments.
Here is how we group the relevant targets for your Hotel on Social Media;
From here we start mapping the Customer Journey.
And once we have a good picture of the customer journey we see this in context with tradition market segmentation strategies where we identify data relevant to;
A content marketing strategy will help your Hotel understand where and how to distribute relevant stories that will create big results.
Types of Content
Once you have an outline of your Hotels Content Marketing strategy, we start looking at the stories that will bring out the most value for your Hotel.
A Hotel blog is a great way to position yourself as a thought leader that customers will want to learn more from.
White papers are really effective in combinations with a Hotel blog, but it requires a little work.
eBooks often is a great giveaway where you can include relevant Hotel stories. Today there are tools that help to create eBooks very easy from already existing blog articles.
Snackable Visual content has become very effective and popular. This can be delivered through Live streaming from your Hotel.
Case studies are very effective content that works both as a lead magnet and call to action trigger.
Educational Webinars is extremely popular today because the conversion rate here is so high.
A podcast is a really great way to add additional value to your Hotels customers.
Infographic can organize and visualize data in a more compelling way than words alone.
Your Content Marketing Publishing Plan
Content Marketing goes beyond creating content. It also requires you to organize the content.
It is critical for your Hotels success that you create a content marketing calendar so you can promote and manage your campaigns.
We know the ideal customer, we have a better understanding of the customer journey, we produced the content, and now we put in context that helps us better understand how the customer will respond.
A content marketing calendar helps us align your Hotels content with key performance indicators.
Fortunately, we now can choose from a variety of metrics to measure your content marketing success, ranging from more easily-tracked metrics like page visits to data that is collected by a Customer Relationship Management system or service automation tools.
Try something new it will magnetize your Hotel!
FREE access to our Hotel Social Media Community – Get insights about Social Media Marketing for Hotels!
Be flexible and identify new ways to make guests happy.
As guest behavior and pattern continues to evolve, expectations will continue to rise. Navigating these changes can be challenging. Learn more about how we can help your Hotel.
SOCIAL MEDIA MANAGEMENT FOR HOTELS
I have for a long period collaborated with my friends at Founders Media, especially on our Hotel Podcast.
I am now proud to announce that we now officially have expanded our collaborations to include Social Media Management for Hotels.
Founders Media, in collaboration with Are Morch, are the leading providers of Hotel Social Media Management.
With a combined 20+ years’ experience in the Hotel Social Media field, and working with Hotels across the globe, our skills, experience, and expertise ensure we deliver in achieving your Hotel’s marketing goals.
Learn more about what other Hoteliers say.
Is your Hotel struggling with getting started using Social Media marketing to grow your business?
Are you looking for a way to move your Hotels Social Media marketing efforts from good to great?
Do you want some insight into your strategy, content and how to optimize your efforts?
Do you want to learn how Social Media Marketing can help grow your Hotel with increased direct booking?
For a limited time, I offer FREE One-on-One private Social Media Marketing coaching sessions where we cover your Hotels most pressing Social Media Marketing questions.
We will work on whatever you want to help your Hotel succeed with Social Media Marketing.
How can your Hotel take advantage of this limited exclusive offer?
It requires one simple step – join our Facebook Group for Hotels and Hoteliers and you will learn more.
Achieving this requires an investment in human capacity to create adaptive and resilient employees capable of taking on challenges and seeking out different strategies to achieve goals.
To succeed Hotels must build a team’s force that is change ready and a culture where learning is valued and setbacks are viewed as opportunities to grow.
Is your Hotel ready to make a real impact in 2019? Ask me about my Social Media Management for Hotels.
Are you ready for a new journey and learn how you can put your Hotels Conversation Experience Marketing on Autopilot?
FREE Facebook Group for Hotels and Hoteliers to be part of a new journey => Join our FREE Hotel Social Media Community!
And it will help identify micro-moments and recognize pain points and values utilizing Hotel Experience Ambassadors that knows where to look for them.
I have loved with all of my heart and soul serving customers, guests, and Hoteliers. As a Hotel Experience Ambassador, I gained a new passion for being a representative and messenger delivering new profound and delightful experiences.
If your Hotel wants to implement new effective success factors then now is the time to be part of a new initiative.
When your Hotel serves your community they will reward you back with serving you.
From a Hotel and Social Media Consultant’s standpoint, the Social Media Community can offer Hotels a one-stop-shop for managing their Social Media marketing such as the community infrastructure, database, listening functionality, profile management, collaboration, content marketing and management, and of course, the analytics.
A Social Media Community will help your Hotel to grow smarter and faster when you focus on the value proposition and collaborate in effective ways.
If your Hotel need help to put it all together then make sure to let us know.
Today’s Social Media Management tools provide advanced options that will help Hotels with these tasks. If you need a quality team the help your Hotel pulls this off, then get in touch with my partners at Founders Media.
With the right team behind your Social Media efforts, it can become cost-effective and generate a new revenue stream for your Hotel.
Social Media Management for Hotels
Social Media Management for Hotels is NOW Open! Click Here if you are ready to take your Hotel to a new level!
To get your Hotel started here are a few FREE gifts and resources from me and my partners Founders Media.
1. FREE access to my Hotel Social Media Marketing Vault (Click Here to Unlock)
2. FREE 21 Days To Social Media Mastery for Hotels email course (Click Here to Unlock)
3. FREE access to #HotelPodcast – A Podcast about Social Media Marketing for Hotels (Click Here to Unlock)
4. FREE access to our Facebook Group – Hotel Social Media Community (Click Here to Unlock)
5. Sit Down with Are for a FREE One-on-One private Social Media Marketing coaching sessions.
This content was originally published here.