While Hui didn’t encounter pushback when he proposed the inter-departmental SEO org chart, he concedes it can occur. The remedy, he says, is education, which, Hui admits, “won’t be finished overnight.” This is why education is second on his to-do list. “All of this will fall on deaf ears” unless colleagues understand SEO and the part it plays in marketing and communications strategy. SEO, he says, “is not a be-all, end-all. It works with social media. It works with online and offline advertising and content amplification. It works with sales.”
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