Google Adwords Management
Partner with us and you partner with Google
No formal introductions required, we gather you’ve already met our good mate Google before. But what you probably don’t know is how close our relationship is with the search engine giant, and more importantly how it can skyrocket your business online with Google AdWords.
Consumers increasingly rely on search engines for purchasing decisions. Visibility in the search results means greater brand exposure online but competition for the top positions is stronger than ever. The key to staying ahead then is with a strategic pay per click (PPC) campaign—paid search marketing that provides instant exposure in search.
Sitting on top of the world – of Google’s SERPs that is!
If you want to get on top of Google’s search results quickly, then AdWords is the easiest way. We can get you onto the first page of Google from day 1 – yep it’s a bold statement we’re making but we’re sticking by it. We’ve done AdWords campaign management for stacks of Perth businesses regardless of their size.
AdWords is the PPC advertising platform from Google. Targeted search ads connect your business with prospects who are actively searching for your products or services. The result is more qualified traffic to your landing pages and a higher return for your business.
Effective Google AdWords management is an ongoing process. Simply putting up a campaign without careful planning is the fastest way to burn through a budget with little to show for. Driving results with AdWords is a deeply involved process but it can mean a high return on your investment when done right and when you work with our team.
It’s all about getting your ad copy right and making sure it appears at the right time in front of the right audience. Our in-house AdWords geeks have spent years fine-tuning PPC accounts so they know how to play the game.
Team up with a Google Premier SME Partner
It’s a fancy way of saying we’re Google certified and we’ve got the connections to get your AdWords campaign at the forefront of your competitors.
You could say Google is our first love and we’ve only grown fonder of each other over the years. In fact, Digital Monopoly is just a handful of companies in Australia who can spruik the fancy title.
For you, it means having a locally based AdWords campaign manager in Perth, who’s been trained and skilled by the best, with untapped resources at your fingertips. Something that would make your competitors cringe.
Our Google AdWords Management Services
Digital Monopoly works closely with your organisation to develop and implement a strategic paid search campaign that drives profitable results for your business. Even if you have a limited budget to work with, we custom design a solution that aligns with your objectives. Here is what you can expect when you choose us for Google AdWords Management:
Campaign setup is a crucial first step. We create tailored campaigns that drive business objectives forward by setting up your account for success right from the start. Our experts get to work on crafting a strategy tailored to your location, industry and services that delivers measurable results. Every aspect of your campaign is optimised to maximise visibility of your search ads and drive down your Cost Per Click (CPC).
Keyword research is easily one of the most important steps. Target the wrong keywords and your campaigns will likely fail to gain any traction. The keyword process then involves identifying potential keywords to target in your campaigns. We use sophisticated techniques to uncover relevant terms that your customers use to search for your products or services. The result is a highly refined campaign that maximises your ad spend.
Ad extensions enhance the visibility of your search ads. Examples include displaying site links, call buttons, location information, additional text, and more. Data from Google shows that they contribute to higher click through rates. We set up your campaigns with the right ad extensions that drive more clicks to your landing pages.
Ad copy can make or break a campaign. To get noticed in the search results, we craft your ads with compelling copy and a strong call to action that attracts potential customers to your landing pages. We ensure your ads are tightly focused and relevant to the ad group’s keywords. This means higher Quality Scores for your campaigns.
Campaign optimisation involves continuously refining your campaigns to optimise their performance. Even a simple change can lead to more clicks and conversions. After your ads go live, we continue to test, optimise and improve your ads. It all adds up and makes a huge difference to your bottom line.
We provide comprehensive reports that detail key metrics of your AdWords campaigns including traffic and conversions from your ads. So you can see how our efforts are translating to measurable results for your business. Our detailed reports also include phone tracking, and in-depth competitor analysis with valuable insights to stay ahead of the rest.
Our Google AdWords Management Process
Anyone can get started with an AdWords campaign. But creating a campaign that consistently delivers traffic and sales is a constant struggle for many business owners. PPC has also grown increasingly competitive over the years. Working with our team then is the first step towards driving measurable results with AdWords. Our process involves the following steps:
-
Consultation:
We start with an initial consultation to better understand your objectives and revenue targets. We then put together a strategic AdWords campaign that helps your business reach those goals.
-
Implementation:
After setting up your account and conducting initial keyword research, we implement a strategic plan that gets your ads noticed. This step also involves ensuring your ads and landing pages are tightly focused.
-
Tracking:
Even after your ads go live, our team is constantly tracking the results and making adjustments as necessary to maximise your ad spend. We also send frequent reports so you can see how your campaigns are performing.
What’s so good about using AdWords?
It’s kind of like jumping the queue at a trendy bar. You’ll find yourself at the top of Google’s search page with all eyes on you. In fact, around 40% of traffic goes to the number one ranked website.
But let’s be more specific.
Attract more customers – it’s a no brainer really, an effective AdWords campaign will drive new and qualified visitors to your website, increase phone calls, foot traffic and ultimately sales.
Measurable and accountable – unlike some offline marketing campaigns where you can’t always measure effectiveness or ROI, AdWords is black and white. You clearly see how many people notice your ads and click to visit your website or call you. You can even see the actual number of sales your website drives directly from your ads.
Advertise locally or globally – concentrate your efforts in the Perth market or take it to the world, you can target your ads wherever you like.
Right place at the right time – get found by people on Google at the time they’re searching for a product or service you offer.
Insights around the clock – you can see how your ads are performing at any time.
No click, no fee – you only pay to use Google AdWords once someone clicks your ad to visit your website or to call you.
Get Started With Google AdWords
Your audience is searching online. Digital Monopoly connects you with them. Our specialists are a Google Adwords Certified Partner with extensive industry experience in paid search ads. We work closely with you to create tailored paid search campaigns that deliver measureable results through instant brand exposure on Google. Even if you already have a PPC campaign running, we can help maximise your ad spend.
No Commitments
You can easily stop, start or pause your campaign at any time. If you want to tweak your ad copy, try new search terms or change your budget – you can.
Contact us today to find out what our Google AdWords management services can do for your business.
from 87 Clients on Google Digital Monopoly scored: /
Have a question?
If it all seems a bit confusing, feel free to send us a message or give us a call and we\’d be happy to help.
Ready to get started?
Then call Digital Monopoly today on 1300 224 806 to schedule a free consultation with our team and to learn more about how we can help your business generate more sales online.
This content was originally published here.