Etiqueta: Search Marketing

What is Google\’s Penguin Algorithm, Really? [RESEARCH] – Search Engine Journal

Google representatives have said very little about how the Penguin algorithm works. This means the Penguin algorithm is a more or less[...]

How to Do Keyword Research for SEO: Everything You Need to Know

Search engines have been minimizing the importance of keyword relevance signals for ranking for many years. It’s a fact that keywords are no longer necessary[...]

How to Do On-Page SEO in WordPress

OK, ya’ll… this is going to be fun. I’m going to SEO this blog post in WordPress as I write[...]

B2B Local Search Marketing: A Guide to Hidden Opportunity – Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for[...]

New customer acquisition vs. retention: 7 best practices for search – Marketing Land

Like nearly all retailers, a large health and beauty organization is facing escalating competition and CPCs on search. The performance[...]

Are You Getting the Most Out of Your PPC?

This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. While PPC ads can sometimes feel like the elder[...]

PPC + SEO = A Winning Team for Search Marketing Success

A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. A winning team for[...]

Search Engine Land\’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX

This week’s roundup of news, announcements and events happening throughout the search marketing industry includes: Industry veteran and Majestic SEO[...]

7 Reasons Why Accessibility is Good for SEO and Sales – Search Engine Journal

Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons[...]

A year in review: Search Engine Land\’s top 10 columns of 2017

Another year is coming to a close, and search marketers of all stripes have had their work cut out for[...]

37 expert insights on how to rock SEO and content marketing (including Rand Fishkin, Jason Falls and Ruud Hein amongst others)

How is it that a new and small entrant, like Buffer, in a very competitive niche can seem to consistently[...]