Qué es el marketing de contenidos y por qué debes aplicarlo a tu estrategia de marketing global

El artículo original Qué es el marketing de contenidos y por qué debes aplicarlo a tu estrategia de marketing global es de Oink my God Oink My God. ¿Qué es el Marketing de Contenidos? Nos podríamos pasar horas, días y meses hablando sobre esta disciplina del Inbound Marketing (si quieres saber más sobre nuestro querido … Leer más

The Content Marketing Plan that Quadruples Your Leads

There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can quadruples leads—or achieve … Leer más

Add Spice to Your Content Marketing Program with These Tips

How can you turn out haute cuisine content on a fast food production schedule? Your content team—especially if it’s a team of one—can be on the hook for creating a vast quantity of content. Between sales enablement, eBooks, white papers, and blog posts, it can be overwhelming. The temptation to churn out uncreative but passable … Leer más

Paid Advertising Experts Advice: Increasing PPC Performance (Part 2)

This week, our paid advertising experts’ advice continues. If you didn’t read Part 1 of the round-up series, I invite you to read it here. Luckily, I drafted each part of the series in a way where you don’t have to read them in any particular order. That being said, both posts offer unique insight … Leer más

What is Content Marketing & What Will It Cost Me?

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. In this post, we’ll address … Leer más

How to Build Highly Effective Content Marketing Strategies That Create Big Results for Hotels

Do your Hotel Owners ponder and keep asking what effective Content Marketing strategies is really all about? I bet you the first things that pops up in their mind is Facebook, Instagram, Twitter, LinkedIn, YouTube and blogs. And I totally understand this mindset. Many marketers including I have plugged in the Social Media Marketing amplifier … Leer más

5 Content Marketing Myths to Bust in 2018

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down. Myth: The more content, the better. Reality: As with many things in life, more doesn’t always mean better. When creating content, never sacrifice quality for quantity. Instead of … Leer más

Content curation for social selling; how to get even better results – Scoop.it Blog

Content curation is a great asset available for marketers to maximize the impact of social selling programs. Scoop.it recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? All the answers below, and also in … Leer más

Top 10 Content Marketing Interviews with Major Brands & Experts

Content Marketing continues to drive marketing strategy for many companies and yet, most companies don’t document that strategy. The result? Marketing departments are challenged to create a variety of compelling content on a consistent basis. Smart, creative and results-focused advice on content marketing that actually works is in high demand and I’m happy to say that over the … Leer más

Content Marketing Doesn’t Work

Content marketing has been a buzzword in digital marketing communities for about 5 years now. Millions of dollars have been spent on it, but for every overwhelming success, there are 10 that haven’t seen an ounce of success. Content marketing is like any other strategy. It takes time, effort and money to succeed and many … Leer más