The line between subdomain leasing and alternative revenue strategy – Search Engine Land

Sites operating under a subdomain or subfolder of another brand are attracting attention from SEOs as well as search engines. This trend has most recently involved coupon sites that use a subdomain of well-entrenched media outlets, but could potentially be applied to any number of industries. Global Savings Group’s CNN and Business Insider coupon sites … Leer más

Profit-Driven PPC Management in Practice

Online campaign optimization methods evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a webpage. The advertiser paid, say, a monthly fee for a horizontal banner on the home page of a selected portal. The space for optimization was very limited. From … Leer más

Managing AdWords The 3 DO’s and DON’Ts That Make Or Break Success

Twitter Pinterest The overall outlook on pay per click marketing is trending up and to the right. 84% of users feel good about the current PPC market. From text ads to remarketing, PPC marketers are reporting higher spending than ever before. Budgets are skyrocketing for one reason: users are making more on PPC now than … Leer más

Google’s John Mueller Explains How Pages Blocked by Robots.txt Are Ranked – Search Engine Journal

Google’s John Mueller recently explained how query relevancy is determined for pages blocked by robots.txt. It has been stated that Google will still index pages that are blocked by robots.txt. But how does Google know what types of queries to rank these pages for? That’s the question that came up in yesterday’s Google Webmaster Central … Leer más

What’s changing in SEO for Photographers for 2019 [examples]

2019 is right around the corner and SEO is changing at a breakneck pace. We’ve seen massive algorithm updates and turbulence in the rankings across all corners of the internet. I wanted to expand on how these recent updates affect photographers. Let’s look at the recent changes, diagnose what they’re really affecting, and make better … Leer más

New edition of SEO success factors reinforces the importance of content – Search Engine Land

At SMX Advanced in Seattle on June 4, the 2019 edition of the Periodic Table of SEO Success Factors was officially unveiled. The Periodic Table, first launched in 2011, is updated every two years to reflect changes in Google ranking factors, emerging trends in technology and the evolution of SEO strategy. Hundreds of SEO experts … Leer más

60+ Expert Opinions on The Top SEO Trends in 2018 – ContentMarketo

With every new year accompanying innovations, new marketing and SEO trends start to question your previous year’s bulletproof strategies. This is why it is so important to stay up-to-date and train your mind to accept and adapt to changes. Moreover, with Google adopting new ways to collect user data, the accuracy of the search results … Leer más

Intención de búsqueda en SEO: análisis, estrategia y herramientas

¿Realmente ofreces lo que buscan tus usuarios? ¿O sólo haces SEO old school para captar tráfico a toda costa? Google ha cambiado mucho. Si sigues con el viejo libreto de “incluir palabras clave + un poco de linkbuilding = tráfico”, puede que seas el tipo de resultado que Google ya no quiere darle a sus usuarios. … Leer más

What’s changing in SEO for Photographers for 2019 [examples]

2019 is right around the corner and SEO is changing at a breakneck pace. We’ve seen massive algorithm updates and turbulence in the rankings across all corners of the internet. I wanted to expand on how these recent updates affect photographers. Let’s look at the recent changes, diagnose what they’re really affecting, and make better … Leer más