How To Grow Your App Through Content Marketing – The Mobile Growth Stack

How To Grow Your App Through Content Marketing Most apps rely on Facebook and Google for growth. In recent years, content marketing has become the next level in the marketing mix. Every app is dreading the day that Facebook becomes too expensive, or when Google makes one of their products obsolete. To prepare for this … Leer más

How to Know If Your Content Marketing Isn’t Working

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They … Leer más

How Google’s recent changes affect higher education websites – Search Engine Land

The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information for higher education institutions. With the exception of a … Leer más

SMX replay: Create dashboards that inform and persuade – Search Engine Land

Data insights are only as effective as your ability to communicate them in a way that results in buy-in from colleagues, management and clients. That’s why Sam Marsden, SEO and content manager at DeepCrawl, has turned to data visualization using Google’s Data Studio to help stakeholders make more informed decisions. During Marsden’s Insights session at … Leer más

La misión de SEO Imposible: el Rango de un Solo sitio Web de la Marca para una Amplia, Plural Consulta de Búsqueda con Intención Comparativa – Pizarra viernes – Moz

Competir con los sitios de comparación en las SERPs puede sentirse como un juego de perder, pero no tiene que. En el día de hoy Pizarra viernes, Rand explica los retos y describe cinco soluciones que pueden ayudarle a comenzar ranking para aquellos de alto valor en términos comparativos. haga Clic en la pizarra de … Leer más

How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit – Search Engine Land

Google webmaster trends analyst Gary Illyes, who has been with Google for over eight years working exclusively on search-related topics, participated in an AMA (ask me anything) on Reddit over the weekend. Over the course of the lengthy discussion thread, he covered everything from robots.txt to RankBrain to behavioral signals to image and video search. We’ll … Leer más

What really matters in Google’s nofollow changes, SEOs ask – Search Engine Land

Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel=”sponsored” and rel=”ugc” raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link attribute. Choices for choice sake? … Leer más

5 Easy SEO Wins with Powerful Results – Search Engine Journal

Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts. Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains. I’m a big fan of efficiency, so I love … Leer más

La Lego Película: el marketing de contenidos en su máxima expresión | Red de Medios de comunicación | La Tutor

Aquellos inteligente de cookies en Lego han tambaleaba al borde de la genialidad con su más reciente pieza de marketing de contenidos – La Lego Película. Como en la película de gusano “Todo es increíble” sugerencias, las cosas son bastante alegre en Lego torres ahora mismo. acumulando los ingresos de taquilla de más de us … Leer más

51 Profitable SEO Niches to Dominate with Low Competition

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to … Leer más