Guest Blogging for SEO: How to Build High-quality Links at Scale

In 2014, Matt Cutts, Google’s former Head of Web Spam, announced the death of guest blogging as a white-hat link building tactic. Can’t remember what he said? Let me refresh your memory: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Matt Cutts,Formerly Head … Leer más

The line between subdomain leasing and alternative revenue strategy – Search Engine Land

Sites operating under a subdomain or subfolder of another brand are attracting attention from SEOs as well as search engines. This trend has most recently involved coupon sites that use a subdomain of well-entrenched media outlets, but could potentially be applied to any number of industries. Global Savings Group’s CNN and Business Insider coupon sites … Leer más

Beyond conventional SEO: Unravelling the mystery of the organic product carousel – Search Engine Land

Earlier in the year, Valentin Pletzer found that Google had begun to show a ‘Popular Products’ carousel for a subset of queries in search results. At the time, many believed that this new carousel was an Ad that Google just hadn’t labelled correctly. But it turns out this feature was in fact an organic result. … Leer más

25 Content Marketing Platforms You Need to Know in 2019

Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience. 84% of people expect brands to provide content that entertains and adds value to their lives. And, 70% of them prefer to learn about products through content, not ads. However, it can … Leer más

11 Steps to Create a Content Marketing Strategy to Grow Your Business

Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. Without a strategy, success … Leer más

You can’t advertise that: The big list of prohibited ads across social and search platforms – Search Engine Land

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has … Leer más

Rentable SEO: Cómo me Condujo a 34,000 Motor de Búsqueda Visitas a 60 Días (Gratis)

SEO y SEM puede convertirse rápidamente en profundidad su propio bolsillo los gastos para su negocio. Si usted está pagando una agencia para construir enlaces para que usted, autónomos para escribir su contenido, Y llevando a cabo los anuncios de display — los costos pueden acumularse rápidamente. Pero no se preocupe: optimización de motores de … Leer más

19 Actionable SEO Tips to Increase Organic Traffic

There’s a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an ‘SEO expert’. One of the most common problems that I hear from people looking to learn more about SEO is that they don’t know what information to trust. This is a valid concern. … Leer más