The four pillars of an effective SEO strategy

SEO can be complicated — in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for “SEO ranking factors” will give you all of these answers and myriad others. There is a lot of information out there. And the reality is, … Leer más

The Story of… ‘Peace on Earth/Little Drummer Boy’ by David Bowie and Bing Crosby – Smooth

The Story of… ‘Peace on Earth/Little Drummer Boy’ by David Bowie and Bing Crosby 17 December 2018, 17:35 “Pretty little thing, isn’t it?” On paper, it must have sounded really daft at the time. An ageing crooner teaming with a glam rock megastar on a Christmas medley as part of a festive TV sketch. Yet, … Leer más

What is Google’s Penguin Algorithm, Really? [RESEARCH] – Search Engine Journal

Google representatives have said very little about how the Penguin algorithm works. This means the Penguin algorithm is a more or less a mystery to the search marketing community. However I believe there is enough evidence out there to define what Penguin is and how it works. The purpose of this article is to investigate available clues and begin the process … Leer más

Google’s exact match close variants expand again: Now include same meaning variations – Search Engine Land

Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has steadily morphed over the past few years. First, the inclusion of plurals, misspellings and other similar variants came in 2014, and then, in … Leer más

We Are Social leads the first Digiday Content Marketing Awards Europe with five nominations

Social media agency We Are Social leads the first Digiday Content Marketing Awards Europe with five nominations. The agency is up for Best Use of Video and Best Brand/Influencer Collaboration for its work for client Adidas, which covered soccer player Paul Pogba’s move to Manchester United. It’s also nominated for Most Innovative Use of Content … Leer más

48 Experts From The Marketing World Reveal Their Favorite SEO Tool

SEO helps the Search Engines find out what each page is about, and how it can be beneficial for users. So, is it possible to deny its importance? Absolutely not! What about finding a right SEO tool? This becomes a bit difficult as there are numerous present and in this sort of troubled situation, experts’ preferences can … Leer más

GDPR Part 1.5 – Do I Need To Get Fresh Consent From Subscribers? The ICO Wades In – SEO, Content Marketing & Website Design

Holy Catfish Batman, that GDPR post went a bit nuts!! Preamble: It seems it struck a nerve, which is good, because this whole “you must reconfirm” nonsense is really starting to hack me off now. If you didn’t read the last blog post, go read it now, it will improve your life in ways you … Leer más

Search Engine Land’s Community Corner: Dixon Jones retiring from Majestic, UK Search Awards winners & how to speak at SMX

This week’s roundup of news, announcements and events happening throughout the search marketing industry includes: Industry veteran and Majestic SEO CMO Dixon Jones announced he’ll be retiring from Majestic in November 2018, and will move into Global Brand Ambassador role at Majestic until that time. He’s been a key member of the search community since … Leer más

Phishing en Google AdWords: Lo que se le cuela a Google

Phishing en Google AdWords: Lo que se le cuela a Google A pesar de los tiempos que corren, donde todo esta altamente monitorizado en campañas digitales, a todo el mundo se le puede colar algo, incluso al mismísimo Google. Hay muchos casos de fraude en internet, y en Google tienen equipos dedicados a rastrear los … Leer más

Technical SEO in the wild: Real-world issues and fixes – Search Engine Land

A lot of what is written about technical search engine optimization is pure theory; ideal-world scenarios of how websites should interact with search engine crawlers and indexing systems. In the real world, things get messy. Websites aren’t pristine content delivery systems, search engines aren’t infallible artificial intelligence overlords and people who code websites make plenty … Leer más