SEO, Posicionamiento web y Marketing
Write about the top 25 viral videos of all time, they said. It will be easy, they said. Turns out, selecting the top viral videos of all time – videos that can also teach useful lessons to marketers – isn’t as easy as it sounds. How to Define a ‘Viral’ Video? For example, if I … Leer más
There’s a reason B2B companies are spending 55% of their annual marketing budget on content production and creation. It works! 70% of people would rather learn about products through content, and 68% of consumers spend time reading content from a brand they’re interested in. How To Create A Content Marketing Strategy That Succeeds As the … Leer más
If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision when we started Google… was that eventually you wouldn’t have to have a search query at all – the information would just come to … Leer más
For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media. And in today’s socially connected world, marketers are increasing their use of earned media … Leer más
En la SEO, la velocidad es una ventaja competitiva. Cuando se publique nuevo contenido, desea que los usuarios a encontrar ranking en los resultados de búsqueda tan rápido como sea posible. Afortunadamente, hay una serie de consejos y trucos en la caja de herramientas SEO para ayudarte a lograr este objetivo. Sentarse, subir el volumen, … Leer más
Where do you get the content for your content marketing efforts? You may create your own, either in-house or with hired help. Or perhaps you curate content from other sources. But don’t overlook a third content strategy: content cultivation. With cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content … Leer más
