65 expertos SEO a los que no debes perder la pista

“Si no estás en Internet no existes”, y para existir y aparecer en las primeras posiciones de las búsquedas es necesario una buena estrategia SEO.  Para que los usuarios te encuentren hay que saber cómo “piensan” los buscadores como Google. Ese es, precisamente, el trabajo de los expertos en SEO. Descifrar y “leerle la mente” de … Leer más

You can’t advertise that: The big list of prohibited ads across social and search platforms – Search Engine Land

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has … Leer más

Travel SEO: How to Compete with Big Brands on a Budget – Search Engine Journal

Many small companies have come to the conclusion that SEO is no longer feasible in this day and age. They believe that with Google favoring big brands and larger businesses throwing huge amounts of budget at their SEO efforts, it has become impossible to compete. However, if you know the right places to look there … Leer más