Errores del content marketing que puedes estar cometiendo

92 por ciento de los profesionales del marketing ven al contenido como un activo de negocios importante. 20 por ciento del tiempo debe ser destinado a la creación de contenidos mientras que el otro 80 por ciento debe ocuparse en promover. Lee: Los beneficios de una efectiva estrategia de content marketing. Datos referidos por el … Leer más

51 Content Marketing Blogs You Need to Bookmark

To be a great content marketer, you’re responsible for more than creating content, sharing it with your audience, and tracking its performance. You’re also responsible for keeping a pulse on what’s happening in your industry, educating yourself on the best practices for improving your efforts, and growing your business. And that requires a little outside … Leer más

5 Essential Content Marketing Metrics to Measure | Social Media Today

Content marketing is an effective way to generate traffic, leads, and become a thought-leader in your industry. Are you currently running a content marketing campaign? Better yet, are you measuring it? Producing high-quality and actionable content is great, but what really matters is if it’s driving results for your business. That’s why you need to make … Leer más

The Content Marketing ‘K.I.S.S.’ Principle in 4 Steps | Social Media Today

In many different industries, professionals sometimes overcomplicate things when it’s not necessary. Content marketing is no different. Keeping things simple lends itself to more scale – and in many cases better results. After serving over 10 years in the US Army, one of my greatest professional takeaways was the ‘K.I.S.S.’ (Keep It Simple Stupid) principle. … Leer más

8 tácticas SEO emergentes que deberías vigilar de cerca

Sin SEO no hay paraíso para tu proyecto web, tal y como hemos advertido en múltiples ocasiones. La estrategia SEO de una página o blog debe ser integral y abarcar todos los aspectos que atañen a la misma, desde la búsqueda de palabras clave a los enlaces, la elaboración de contenido, las URL, las imágenes y … Leer más