10 Tips to Win at Local PPC – Search Engine Journal

Local PPC is near and dear to my heart: helping members of the community profit by contributing to their communities is both satisfying and scalable. From SMBs driving leads to their owner-operated shop to a national brand channeling the trends of an individual location, and everything in between, there are decidedly right and wrong ways … Leer más

Now your Google text ads can show on YouTube search results, too – Search Engine Land

SAN JOSE — With the introductions of features such as location extensions and  calls-to-action in TrueView for Action Ads , YouTube ads have been gaining performance elements native to traditional Search advertising. Taking this a step further, YouTube announced Wednesday at SMX West in San Jose that Search text ads can now extend onto YouTube. What is … Leer más