How Google’s recent changes affect higher education websites – Search Engine Land

The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information for higher education institutions. With the exception of a … Leer más

How to Write a Content Marketing Strategy Step-by-Step [with Template]

The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.I’ve been there.It’s a tough situation, because you’ve been doing content marketing with your gut … Leer más

SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single…

Note: This one of one of the chapters of Secret Sauce: A step-by-step growth hacking guide . Secret Sauce breaks down every channel just like this one, so if you think this is valuable check it out. It’s for sale now. SEO In One Day SEO is simply not as hard as people pretend like … Leer más

The Content Marketing Plan that Quadruples Your Leads

There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can quadruples leads—or achieve … Leer más

How to Do an SEO Competitor Analysis [Template Included]

If you’re planning a new online venture, or are simply sick and tired of losing to competitors in organic search, then you need to do an SEO competitor analysis. Your competitors are a goldmine of information that can inform every aspect of your SEO strategy and help to skyrocket your website’s organic traffic. In concrete terms, performing an … Leer más

3 key tenets of successful full funnel search – Search Engine Land

In my first post on full funnel search, I made the case that most paid search programs focus a lot of spend on the bottom of the funnel which is misaligned to today’s reality on how consumers actually use search engines for purchase research and decision-making. Embracing a full funnel search approach will open up … Leer más

How to Do PPC Keyword Research in 2019

If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision when we started Google… was that eventually you wouldn’t have to have a search query at all – the information would just come to … Leer más

Using Google Demographic Data to Optimize Your PPC Account

Next year, I predict that Google will put more resources into audience targeting methods – especially on the Search Network — while, at the same time, advertisers will become increasingly sophisticated users of existing AdWords targeting options…. Advertisers will become more skilled at targeting their preferred audiences by … means such as demographic targeting. Most … Leer más

How to Use PPC Data to Get More SEO Traffic

PPC data is not the new kid on the block; it’s an old acquaintance, someone you’ve known for a long time but you never said hi. It’s time for a change. Get to know it and make it your best buddy. It’s no secret that you think metrics aren’t appealing. Most of the people think … Leer más

SEO vs. PPC: A Few Forgotten Truths

For years, people in this industry debated the merits of paid search advertising versus organic search marketing. Which one should you put your resources into? Honestly, I thought we’d settled this argument a long time ago: You need both! But recently, the topic came up again amongst some of my clients. I can see why. … Leer más