You can’t advertise that: The big list of prohibited ads across social and search platforms – Search Engine Land

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has … Leer más

Prime Day halo effect and 6 other trends to watch for back-to-school search marketing – Marketing Land

Amazon Prime Day is the hard start to the back-to-school shopping season – this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entire retail industry, with shopping interest heightening across multiple marketing channels. Including Google search. My colleagues and I took a … Leer más

How to make old content marketing new again – Marketing Land

A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content does exceptionally well pulling in traffic, even for a short span of time, the topic can inform future content marketing choices. Expert content marketers know this and often recreate and update … Leer más

Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools – Marketing Land

Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a marketing technology management platform. And based on her company’s list, Adobe, Google and WordPress are the most common of that mix. “There is no longer a clean line between content marketing and marketing technology,” said … Leer más

What Does the Future of Content Marketing Look Like? (Spoiler: Still Less Content)

T he information age is arriving at its natural conclusion and we’re all drowning in it . In 2015, Gartner’s “Hype Cycle” moved content marketing into the “trough of disillusionment” phase. With good reason — it’s getting harder and harder to get results with content marketing.In 2015, Buzzsumo analyzed performance of one million posts . … Leer más

Report: 65 million US smart speaker owners, smart displays quickly gaining traction – Search Engine Land

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use. The two reports come from and Edison Research and both extrapolate from survey data. Voicebot says that the average number of smart speakers per user grew from 1.8 in 2018 … Leer más

Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them – Search Engine Land

Many of the announcements to come out of Google Marketing Live this year enable advertising across multiple Google properties. One of the few specifically search-centric announcements is the arrival of gallery ads. Google has been testing gallery ads for a few months — we first reported on them in February. They will be rolling out … Leer más

Contextual audience targeting: Pivot your audience strategy from cookies to content – Marketing Land

The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as behavioral “audience-based” targeting. However, these regulatory headwinds empower content creators and publishers to bring new, innovative targeting strategies to their advertisers. Content creators can … Leer más

The North Face gets a thumbs down from SEO community after manipulating Google image search results – Search Engine Land

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia pages for popular travel destinations. The efforts were part of a campaign to get The North Face branding at the top of Google image search results when anyone searched … Leer más

Introducing the ‘content conversation’: The new twist in content marketing using live video

It’s no secret that the way brands are trying to deliver messages to consumers has dramatically changed over the past decade. Years ago, I delivered a session to a standing-room-only crowd at SXSW discussing the rise of “un-advertising,” where I documented the collapse of the traditional mass media. Social media introduced two-way communication between companies … Leer más