Beyond conventional SEO: Unravelling the mystery of the organic product carousel – Search Engine Land

Earlier in the year, Valentin Pletzer found that Google had begun to show a ‘Popular Products’ carousel for a subset of queries in search results. At the time, many believed that this new carousel was an Ad that Google just hadn’t labelled correctly. But it turns out this feature was in fact an organic result. … Leer más

How to keep PPC accounts healthy when using automation – Search Engine Land

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros … Leer más

11 Actionable SEO Techniques For More Organic Traffic in 2019

Looking to boost your SEO in 2019? Try this list of actionable, easy‐to‐understand SEO techniques on for size. Most lists of SEO techniques are quite vague: Yeah, right… *hits back button* In this post, we do away with ambiguity and focus on a handful of actionable SEO techniques that get results. Let’s go. 1. Improve … Leer más

24 Essential Apps to Manage Your PPC Campaigns from Anywhere

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search results to get you noticed. This is no longer the case. PPC visitors are 50 percent more likely to commit to a purchase … Leer más

Track your ad tests at scale with this advanced AdWords script – Search Engine Land

Keeping track of when your ad tests have enough data to be concluded can be a real challenge when you may have dozens of different ad tests running within an account. The most common way to split test revolves around labeling sets of ad copies “Ad copy 1” and “Ad copy 2” and using the … Leer más

Intención de búsqueda en SEO: análisis, estrategia y herramientas

¿Realmente ofreces lo que buscan tus usuarios? ¿O sólo haces SEO old school para captar tráfico a toda costa? Google ha cambiado mucho. Si sigues con el viejo libreto de “incluir palabras clave + un poco de linkbuilding = tráfico”, puede que seas el tipo de resultado que Google ya no quiere darle a sus usuarios. … Leer más

9 Content Marketing Tips That Will Immediately Improve Your Content Strategy

Content marketing is a crucial piece of any online business. And we are living in a world where a massive amount of content is created and shared every single day. Here are nine interesting content marketing tips and techniques that will immediately improve your blog content strategy: 1. Stand Out with Original Research and Authentic … Leer más