AdWords Average Position: Your Jungle Survival Guide To Exposing Ranking Myths

Average position can be a tricky thing to manage. There are those agencies out there that will promise “to get you to #1 in Google” and others who will bash on your account during an audit, because your competitors are outranking you. If these sound like scripts from the playbook of an agency you’re considering … Leer más

10 All-Too-Common Mistakes Businesses Make When Managing Google AdWords

Dr. Dave Chaffey looks at the most common mistakes marketing managers make with AdWords and offers his advice on how to avoid them. In my article last month I wrote about common weaknesses in the way that businesses manage their SEO. Thanks if you shared the article – it seemed that the mistakes I mentioned … Leer más

Developing a Sustainable PPC Strategy: What You Need to Know

Consumers make more than 160 billion searches per month on Google – yielding both organic and paid search results. The Google Display Network lets you display ads on over 2 million websites and apps. There is a huge opportunity in the Google Ads network for smart advertisers who know how to leverage PPC tools the … Leer más

Google adds pay for conversions bidding in Display campaigns – Search Engine Land

Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the new bidding options, advertisers are charged when users convert from the ads rather than for ad clicks or impressions. Similar to Google search campaigns, … Leer más

PPC 2018: These changes will have the biggest impact on advertisers in 2019 – Search Engine Land

Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous shifts, nearly all with a common thread of more automation and machine learning. We identified nine big areas of change in 2018 that will shape the way paid search marketers work … Leer más

Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

Google made a few announcements for AdWords advertisers just in time, before Black Friday kicks off the holiday shopping season in the US next week. About a year ago, Google started testing promotion extensions in text ads. That beta extended to the new AdWords interface this summer. Now, they are rolling out globally in all supported … Leer más

What Is Google AdWords? How the AdWords Auction Works

This Infographic is Property of WordStream, Inc. What is Google AdWords? What is AdWords? Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. … Leer más

20 Adwords Mistakes eCommerce Owners Need to Stop Making Now

The average eCommerce customer will visit up to 9 times before they make their first purchase. Very few first-time customers will purchase one their first visit to your site. The number of visits and time elapsed from the first visit to purchase increases as the value of the purchase increases with high ticket items $1000+ … Leer más

Google AdWords Made Simple: A Step-by-Step Guide

I don’t get it. I have a ton of friends who own companies. As soon as they start making some money, they start talking to me about all kinds of investments. “Real estate’s supposed to be good.” “I wanna be an angel investor, any tips?” My usual response? “AdWords, dude!” They run these big companies, … Leer más

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know

Well, today I’ve got six great PPC tips for you. Read on to check out these awesome PPC secrets, insights, and wisdom from some of today’s top paid search experts. But first I want to share my own tip. This one can be incredibly powerful for e-commerce marketers, especially during the holiday season. 1. Countdown … Leer más