What Is Google AdWords? How the AdWords Auction Works

This Infographic is Property of WordStream, Inc. What is Google AdWords? What is AdWords? Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. … Leer más

25 Experts on the Big PPC Trends You Need to Know in 2018

Another exciting year of PPC is almost over. That means its time to gaze into our crystal ball to see the future of paid search, with the help of some of the smartest industry experts. Artificial intelligence and voice search were among the hot topics in our 2017 edition of PPC trends. And it looks … Leer más

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know

Well, today I’ve got six great PPC tips for you. Read on to check out these awesome PPC secrets, insights, and wisdom from some of today’s top paid search experts. But first I want to share my own tip. This one can be incredibly powerful for e-commerce marketers, especially during the holiday season. 1. Countdown … Leer más