Contextual audience targeting: Pivot your audience strategy from cookies to content – Marketing Land

The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as behavioral “audience-based” targeting. However, these regulatory headwinds empower content creators and publishers to bring new, innovative targeting strategies to their advertisers. Content creators can … Leer más

A favicon is worth a thousand keywords – Search Engine Land

Last week, Google began rolling out some mobile search redesigns — namely, a new black label for ads and favicons for organic search results. The company said that during testing, the favicons made it easier for the majority of users to identify websites and more than two-thirds of users reported that it was easier to … Leer más

5 SEO Formulas That’ll Kickstart Your Rankings

So, you want to kickstart your rankings? Well, it’s hard to blame you. Few things in the marketing world are as enticing as the prospect of generating traffic, leads, and sales passively. Who doesn’t want to sit back, do nothing, and make money? That’s right: no one. And the lucrativeness that SEO promises is no secret. … Leer más

60+ Expert Opinions on The Top SEO Trends in 2018 – ContentMarketo

With every new year accompanying innovations, new marketing and SEO trends start to question your previous year’s bulletproof strategies. This is why it is so important to stay up-to-date and train your mind to accept and adapt to changes. Moreover, with Google adopting new ways to collect user data, the accuracy of the search results … Leer más

Prep For The New Year With These 2018 Content Marketing Trends

It’s hard to believe that another year has come to pass. Soon we’ll close the books on 2017 and look forward to the challenges and adventures of 2018. Content marketing kind of had a moment this year. We saw unprecedented growth in the field, countless new publications and businesses writing about it, and articles and … Leer más

Top 16 Content Marketing Tools of 2019

Content marketing is a lot of work. The days of writing an impressive blog article, hitting publish, and watching your page views skyrocket no longer exist. You could write the best article to ever grace the internet and still get less than 100 views. Queue content marketing tools. At the Traffic & Conversion Summit this … Leer más

The Secrets to Overcome the Growing Challenge of Turning Content Marketing into a Revenue Stream for Your Hotel

Are you intimidated and frustrated by Content Marketing today?  When it comes to Social Media which categories do you find your Hotel?   Don’t know how to post content   Don’t know what content to post   Not getting enough followers or interactions   No conversion from our content   No real impact on revenue … Leer más