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Contextual audience targeting: Pivot your audience strategy from cookies to content – Marketing Land

4 julio, 2019 por SEO

The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as behavioral “audience-based” targeting. However, these regulatory headwinds empower content creators and publishers to bring new, innovative targeting strategies to their advertisers. Content creators can … Leer más

A favicon is worth a thousand keywords – Search Engine Land

4 julio, 2019 por SEO

Last week, Google began rolling out some mobile search redesigns — namely, a new black label for ads and favicons for organic search results. The company said that during testing, the favicons made it easier for the majority of users to identify websites and more than two-thirds of users reported that it was easier to … Leer más

5 SEO Formulas That’ll Kickstart Your Rankings

4 julio, 2019 por SEO

So, you want to kickstart your rankings? Well, it’s hard to blame you. Few things in the marketing world are as enticing as the prospect of generating traffic, leads, and sales passively. Who doesn’t want to sit back, do nothing, and make money? That’s right: no one. And the lucrativeness that SEO promises is no secret. … Leer más

60+ Expert Opinions on The Top SEO Trends in 2018 – ContentMarketo

4 julio, 2019 por SEO

With every new year accompanying innovations, new marketing and SEO trends start to question your previous year’s bulletproof strategies. This is why it is so important to stay up-to-date and train your mind to accept and adapt to changes. Moreover, with Google adopting new ways to collect user data, the accuracy of the search results … Leer más

Prep For The New Year With These 2018 Content Marketing Trends

3 julio, 2019 por SEO

It’s hard to believe that another year has come to pass. Soon we’ll close the books on 2017 and look forward to the challenges and adventures of 2018. Content marketing kind of had a moment this year. We saw unprecedented growth in the field, countless new publications and businesses writing about it, and articles and … Leer más