How to Know If Your Content Marketing Isn’t Working

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They … Leer más

Content curation for social selling; how to get even better results – Scoop.it Blog

Content curation is a great asset available for marketers to maximize the impact of social selling programs. Scoop.it recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? All the answers below, and also in … Leer más

The new world of marketing – Search Engine Land

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of … Leer más

Content curation for social selling; how to get even better results

Social selling. If you’ve never heard the word before, you might think it’s some strange new technique devised as an icebreaker for networking events, or perhaps just a new name for Tupperware parties. The reality is much simpler – and much less awkward. Social selling is just using social media to generate relationships, leads, and … Leer más

31 Cringeworthy Content Marketing Things That Should Die

If you could pick one thing in content marketing you want to go away today, what would it be? What about the one thing you expect to be going strong in 12 months? That’s what we asked Content Marketing World presenters. Not surprisingly, they had a lot to say. Their responses are diverse and sometimes … Leer más

10 Reasons Your Content Marketing Has Failed

Nobody wants to fail. And yet, it happens all the time. Especially in content marketing. Content marketing can work, of course. It does work. But if you’re among those marketers who aren’t getting the results they need, it may be time to look at what went wrong. These ten issues are the usual culprits: It’s … Leer más

Want more results from your visual content marketing? Do these 5 things – Scoop.it Blog

I have some bad news for you. Your “readers” aren’t reading much. According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” If you graphed this situation, it’d look like this: As you … Leer más

How to Build a Successful Content Marketing Plan

For you as a brand it becomes more and more difficult to get your message across to your targeted audience. Consumers are becoming blind for advertising, and otherwise they are installing more and more ad blockers to skip out on your advertising. Even offline, people are using their DVR to skip advertising on television, or … Leer más

Drip Email Automation Teardown: Building a Content Marketing Funnel

Do you use Drip as your email marketing automation tool? I do. My team and I love it. The automation. The possibilities! There’s a lot you could do with Drip, but you’re probably wondering what you should do with Drip. Is this you? Well, I’ve got a treat for you today (several treats, actually). My goal … Leer más

The Gaga guide to planning your content marketing (Part 1)

Vinay’s note – If you’re involved with content marketing, then you are probably acquainted with the feeling of being overwhelmed, as the number of things you’re supposed to do never seems to end. In this two part post (read part 2 here), you’ll discover how to tackle content marketing much like Lady Gaga – using … Leer más