65 expertos SEO a los que no debes perder la pista

“Si no estás en Internet no existes”, y para existir y aparecer en las primeras posiciones de las búsquedas es necesario una buena estrategia SEO.  Para que los usuarios te encuentren hay que saber cómo “piensan” los buscadores como Google. Ese es, precisamente, el trabajo de los expertos en SEO. Descifrar y “leerle la mente” de … Leer más

Qué es el marketing de contenidos y cómo implementarlo | Evoluciona

En una era de saturación publicitaria con popups intrusivos, fidelidades volubles y comparadores de precios online, conseguir llamar la atención del usuario, atraerlo, despertar su interés, convertir este último en una decisión de compra y posteriormente crear una relación a largo plazo, es una verdadera proeza. Pero ese es el tipo de resultados que ofrece … Leer más

Using Earned Media as a Content Marketing Tactic

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media. And in today’s socially connected world, marketers are increasing their use of earned media … Leer más

Content Marketing Tactics: Influencer Content Pros, Cons, Examples and Best Practices

While the world is more connected than ever, it’s also more cluttered than ever. Yes. It’s the age of information overload, and competition to get noticed is fierce. As a result, marketers are focusing on creating scalable content that gets shared more often and reaches more people by using influencer content programs. Influencer marketing often … Leer más

Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fit in the content marketing mix. Here’s my take: Content Marketing is … Leer más

Top 16 Content Marketing Tools of 2019

Content marketing is a lot of work. The days of writing an impressive blog article, hitting publish, and watching your page views skyrocket no longer exist. You could write the best article to ever grace the internet and still get less than 100 views. Queue content marketing tools. At the Traffic & Conversion Summit this … Leer más

Why Your Content Marketing Fails: 8 Easily Fixable Reasons

Wondering why your content marketing isn’t producing results? Are you concerned all your investment in content is going down the drain? Well, you are not alone. Numbers show a whopping 96% of businesses say their content marketing isn’t very effective. To put it bluntly, they aren’t making money. Nothing’s happening despite loads of content being … Leer más