6 Irrefutable Reasons Why Psychographic Content Marketing IS The “New” Display

Most brands don’t generate nearly enough revenue from their content marketing investment. It’s no wonder. Search engines neutered SEO years ago, leaving little free prominence above the SERPs (search engine results page) fold.  Now social platforms like Facebook and Twitter, hungry for their slice of display marketing budgets, spayed free content distribution in favor of … Leer más

Profit-Driven PPC Management in Practice

Online campaign optimization methods evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a webpage. The advertiser paid, say, a monthly fee for a horizontal banner on the home page of a selected portal. The space for optimization was very limited. From … Leer más

Paid search and PPC: a super accessible beginner’s guide

Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in … Leer más

Free SEO advice for businesses as Archant’s Digital Decoded workshops return

Free Digital Decoded workshops will give businesses inside track on SEO PUBLISHED: 08:33 05 September 2018 | UPDATED: 08:49 05 September 2018 Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY A series of free workshops aims to give businesses across Norfolk and … Leer más

Free SEO advice for businesses as Archant’s Digital Decoded workshops return

Free Digital Decoded workshops will give businesses inside track on SEO PUBLISHED: 08:33 05 September 2018 | UPDATED: 08:49 05 September 2018 Jamie Brown, from the Archant learning and development team, who is leading the series of Digital Decoded seminars. Picture: DENISE BRADLEY A series of free workshops aims to give businesses across Norfolk and … Leer más

5 (less obvious) PPC trends to watch in 2018

In closing out our big recap of all the big 2017 trends and changes in PPC, I predict we’ll see trends in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018. Those are all exciting areas, but that’s not a particularly earth-shattering prediction. Here is a look at five trends that … Leer más

25 Experts on the Big PPC Trends You Need to Know in 2018

Another exciting year of PPC is almost over. That means its time to gaze into our crystal ball to see the future of paid search, with the help of some of the smartest industry experts. Artificial intelligence and voice search were among the hot topics in our 2017 edition of PPC trends. And it looks … Leer más

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification Ginny Marvin on June 27, 2018 at 12:29 am After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are … Leer más

Google Rebrands AdWords and DoubleClick to Google Ads

PHOTO: Claudio Toledo Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of sweeping reorganization of its digital ads platform. The two, along with Analytics 360, will now be known as Google Ads, Google Marketing Platform and Google Ad Manager.  Highlights of … Leer más

bing seo

The Eight Three Eight Agency is full scale Marketing & Creative Agency specializing in Web Design/Development, Search Engine Optimization, Targeted Marketing and Social Media Services. Our team of experts and paramount attention to detail have allowed us to build and create award winning projects for our vast portfolio of clients from Small Businesses to Global … Leer más