SEO, Posicionamiento web y Marketing
As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards. But perhaps, this will be the year that changes. Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B2B Content … Leer más
Content — it encompasses just about everything we read, view, or listen to online these days, and as our CEO Lee Odden said years ago, it’s also the reason search began in the first place. We’re especially proud of the content marketing success our team at TopRank Marketing has achieved in 2018, for a wide-range … Leer más
If there’s one digital marketing strategy that budding startup and small B2C companies should utilize the most nowadays, it’s definitely content marketing. According to the latest B2C Content Marketing Benchmarks, Budgets, and Trends from CMI and MarketingProfs, some 55% of B2C marketers reported their content marketing efforts are somewhat more successful compared a year ago, … Leer más
With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, and Trends from Content Marketing Institute revealed that 70% of B2B marketers have a much/somewhat more success in … Leer más
Accordingly to the 2013 Content Marketing Benchmarks, Trends and Budgets, 68% of marketers were using content curation as a content marketing tactic. Some years have passed, but many marketers will agree that content curation is just as important today. Content curation is like coupons. According to Couponbuffer, over 300 billion coupons are distributed, but only 0.7% … Leer más
