SEO, Posicionamiento web y Marketing
Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience. 84% of people expect brands to provide content that entertains and adds value to their lives. And, 70% of them prefer to learn about products through content, not ads. However, it can … Leer más
Most brands don’t generate nearly enough revenue from their content marketing investment. It’s no wonder. Search engines neutered SEO years ago, leaving little free prominence above the SERPs (search engine results page) fold. Now social platforms like Facebook and Twitter, hungry for their slice of display marketing budgets, spayed free content distribution in favor of … Leer más
The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.I’ve been there.It’s a tough situation, because you’ve been doing content marketing with your gut … Leer más
There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can quadruples leads—or achieve … Leer más
What is a content marketing plan and why do you need one? Your content marketing strategy decides what content you should create for your audience. Your content marketing plan is what you’re going to do with that content. Once you have your content marketing strategy in place, it’s time to put your feet to the … Leer más
Content marketing is a hyped strategy in online marketing. There must be a reason why 88% of B2B marketers engage in content marketing. Image Source Content Marketing Institute But often the benefits of content marketing seem to be unclear. There is far more to content marketing than the effects of content on search rankings. Content … Leer más
When my sister, who battles Los Angeles traffic for over an hour each way to get to work, mentioned she listens to podcasts I realized their power. Podcasting and other audio content marketing is no longer a sideshow to video and other trendy content format. Rather it’s a media format tailored to the needs of … Leer más
Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019. Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s the perfect time to start thinking … Leer más
Content marketing has been a buzzword in digital marketing communities for about 5 years now. Millions of dollars have been spent on it, but for every overwhelming success, there are 10 that haven’t seen an ounce of success. Content marketing is like any other strategy. It takes time, effort and money to succeed and many … Leer más
Is this you? You’ve been putting out content for some time now but haven’t seen the explosive growth that you know you are capable of. You spend hours crafting an article, only to have it lose traction within a week. You want a better way to network and distribute your content that will reap recurring … Leer más
