25 Content Marketing Platforms You Need to Know in 2019

Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience. 84% of people expect brands to provide content that entertains and adds value to their lives. And, 70% of them prefer to learn about products through content, not ads. However, it can … Leer más

11 Steps to Create a Content Marketing Strategy to Grow Your Business

Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. Without a strategy, success … Leer más

Why Content Marketing for Law Firms Doesn’t Have to Be Boring

The legal field often gets a bad rap for being, well, boring. Particularly when it comes to marketing. Many digital marketers cower at the thought of tackling such a competitive niche and often shy away from any project that has the label “legal” tacked in front of it. Not only is there the connotation of … Leer más

19 Actionable SEO Tips to Increase Organic Traffic

There’s a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an ‘SEO expert’. One of the most common problems that I hear from people looking to learn more about SEO is that they don’t know what information to trust. This is a valid concern. … Leer más

7 Advanced Excel Hacks That Every SEO Ought to Use

Excel is a way of life for many marketers. Whether it’s used for analyzing survey data or calculating sales data, at some point, you’re probably going to open an Excel doc. The thing about Excel, or any spreadsheet software, is that there are a plethora of functions. This means there are plenty of ways to … Leer más

How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit – Search Engine Land

Google webmaster trends analyst Gary Illyes, who has been with Google for over eight years working exclusively on search-related topics, participated in an AMA (ask me anything) on Reddit over the weekend. Over the course of the lengthy discussion thread, he covered everything from robots.txt to RankBrain to behavioral signals to image and video search. We’ll … Leer más

51 Profitable SEO Niches to Dominate with Low Competition

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to … Leer más

Peek Inside Casper’s $750 Million Content Marketing Universe

Ten years ago, you bought mattresses at the mattress store. And it sucked. It was crazy expensive. It was awkward. And getting your mattress through the doors, up the stairs, and around the corners to your bedroom was a pain. Casper changed all this: they made a foam mattress, packed it in a manageable box, … Leer más

How to Write a Content Marketing Strategy Step-by-Step [with Template]

The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like.I’ve been there.It’s a tough situation, because you’ve been doing content marketing with your gut … Leer más

SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single…

Note: This one of one of the chapters of Secret Sauce: A step-by-step growth hacking guide . Secret Sauce breaks down every channel just like this one, so if you think this is valuable check it out. It’s for sale now. SEO In One Day SEO is simply not as hard as people pretend like … Leer más