Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them – Search Engine Land

Many of the announcements to come out of Google Marketing Live this year enable advertising across multiple Google properties. One of the few specifically search-centric announcements is the arrival of gallery ads. Google has been testing gallery ads for a few months — we first reported on them in February. They will be rolling out … Leer más

A favicon is worth a thousand keywords – Search Engine Land

Last week, Google began rolling out some mobile search redesigns — namely, a new black label for ads and favicons for organic search results. The company said that during testing, the favicons made it easier for the majority of users to identify websites and more than two-thirds of users reported that it was easier to … Leer más

5 SEO Formulas That’ll Kickstart Your Rankings

So, you want to kickstart your rankings? Well, it’s hard to blame you. Few things in the marketing world are as enticing as the prospect of generating traffic, leads, and sales passively. Who doesn’t want to sit back, do nothing, and make money? That’s right: no one. And the lucrativeness that SEO promises is no secret. … Leer más

Content Marketing 2019: Seven tips to improve your strategy – Search Engine Watch Search Engine Watch

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019. Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s the perfect time to start thinking … Leer más

60+ Expert Opinions on The Top SEO Trends in 2018 – ContentMarketo

With every new year accompanying innovations, new marketing and SEO trends start to question your previous year’s bulletproof strategies. This is why it is so important to stay up-to-date and train your mind to accept and adapt to changes. Moreover, with Google adopting new ways to collect user data, the accuracy of the search results … Leer más

Daily Mail SEO says site lost big after June Google update, asks community for help – Search Engine Land

The Daily Mail, a very large UK online publisher, has lost half of its organic web site traffic as of June 3. That’s according to a post in the Google Search Console forums by a user claiming to be The Daily Mail’s SEO Director Jesus Mendez. Hit by Google update. It appears The Daily Mail … Leer más

Prep For The New Year With These 2018 Content Marketing Trends

It’s hard to believe that another year has come to pass. Soon we’ll close the books on 2017 and look forward to the challenges and adventures of 2018. Content marketing kind of had a moment this year. We saw unprecedented growth in the field, countless new publications and businesses writing about it, and articles and … Leer más

Getting Started with Google Adwords

If you have been reading about internet marketing and making money on online, chances are that you have heard about Google Adwords. If you haven’t, I’ll sum it very quickly for you. Google Adwords are the sponsored ads you see all over the internet, whether it be on a website as an ad displayed alongside … Leer más