AdWords Average Position: Your Jungle Survival Guide To Exposing Ranking Myths

Average position can be a tricky thing to manage. There are those agencies out there that will promise “to get you to #1 in Google” and others who will bash on your account during an audit, because your competitors are outranking you. If these sound like scripts from the playbook of an agency you’re considering … Leer más

Prime Day halo effect and 6 other trends to watch for back-to-school search marketing – Marketing Land

Amazon Prime Day is the hard start to the back-to-school shopping season – this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entire retail industry, with shopping interest heightening across multiple marketing channels. Including Google search. My colleagues and I took a … Leer más

SEOs frustrated by Google’s belated pagination announcement – Search Engine Land

This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site design and investing time into maintaining those structures, site owners, web designers, and SEOs have some charged emotions about … Leer más

10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump

We’ve all faced disappointing traffic numbers and even heart-stopping dives. It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped! As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later, I was … Leer más

Blog SEO: How to Search Engine Optimize Your Blog Content

Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly … Leer más

Beyond Google Analytics: 10 SEO analytics and reporting tools – Search Engine Watch Search Engine Watch

Analytics and reporting are a critical part of any SEO campaign. As well as ensuring that you prove your worth to your clients, analytics are also essential in helping you make iterative improvements to the campaign as you go along. Yet SEO reporting can be a bit of a minefield. With a myriad of available … Leer más

The rise (and further rise) of Google My Business spam – Search Engine Land

Back in 2017, Google proudly told the world that it had eradicated 70 percent of all fake Google Maps listings in the two years prior. They put this down to innovations in machine learning and new business verification techniques. Two years on, and it seems the machines are today wearing dunce caps and verification is … Leer más

SMX replay: SEO that Google tries to correct for you – Search Engine Land

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to try to get us [SEOs] to convince developers to fix all this stuff? Or are you … Leer más

The need for speed in search: 5 speed types to master now – Search Engine Land

Google has long been secretive about the nuts and bolts of its search ranking algorithms, but we do know for a fact that page speed is a factor. In its “How Search Works” resource, out states that, “We develop algorithms to promote more usable pages over less usable ones, all other things being equal. These … Leer más

10 All-Too-Common Mistakes Businesses Make When Managing Google AdWords

Dr. Dave Chaffey looks at the most common mistakes marketing managers make with AdWords and offers his advice on how to avoid them. In my article last month I wrote about common weaknesses in the way that businesses manage their SEO. Thanks if you shared the article – it seemed that the mistakes I mentioned … Leer más