Are SKAGs dead after Google’s latest match type changes? – Search Engine Land

Google recently announced that same-meaning close variants will soon apply to phrase match and modified broad match keywords. These match types join exact match, which was the first to start showing ads for close variants with the same meaning in September 2018. I’ve shared what I believe are the three most important things to do … Leer más

Facebook Launches New Tools for Small Businesses – Search Engine Journal

Automated Ads With Automated Ads, Facebook can develop a customized marketing plan after asking a few simple questions about your business and your goals. “Automated Ads to take the guesswork out of creating effective ads that can run on Facebook, Instagram, Messenger and Audience Network.” Some of the top features of Automated Ads include: Manage … Leer más