7 Advanced Excel Hacks That Every SEO Ought to Use

Excel is a way of life for many marketers. Whether it’s used for analyzing survey data or calculating sales data, at some point, you’re probably going to open an Excel doc. The thing about Excel, or any spreadsheet software, is that there are a plethora of functions. This means there are plenty of ways to … Leer más

How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit – Search Engine Land

Google webmaster trends analyst Gary Illyes, who has been with Google for over eight years working exclusively on search-related topics, participated in an AMA (ask me anything) on Reddit over the weekend. Over the course of the lengthy discussion thread, he covered everything from robots.txt to RankBrain to behavioral signals to image and video search. We’ll … Leer más

5 Easy SEO Wins with Powerful Results – Search Engine Journal

Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts. Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains. I’m a big fan of efficiency, so I love … Leer más

51 Profitable SEO Niches to Dominate with Low Competition

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to … Leer más

Stop the silo madness! Effective site architecture for SEO and findability – Search Engine Land

The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to professionals in different industries the word “sitemap” (one word) and phrase “site map” (two words) have the same meaning: a wayfinder site map. Sometimes the single word … Leer más

6 Irrefutable Reasons Why Psychographic Content Marketing IS The “New” Display

Most brands don’t generate nearly enough revenue from their content marketing investment. It’s no wonder. Search engines neutered SEO years ago, leaving little free prominence above the SERPs (search engine results page) fold.  Now social platforms like Facebook and Twitter, hungry for their slice of display marketing budgets, spayed free content distribution in favor of … Leer más

Top 25+ Viral Videos of All Time – Search Engine Journal

Write about the top 25 viral videos of all time, they said. It will be easy, they said. Turns out, selecting the top viral videos of all time – videos that can also teach useful lessons to marketers – isn’t as easy as it sounds. How to Define a ‘Viral’ Video? For example, if I … Leer más

SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every single…

Note: This one of one of the chapters of Secret Sauce: A step-by-step growth hacking guide . Secret Sauce breaks down every channel just like this one, so if you think this is valuable check it out. It’s for sale now. SEO In One Day SEO is simply not as hard as people pretend like … Leer más

Don’t Get Duped: Key Questions to Ask Before Hiring an SEO Company

How your business chooses an SEO agency is important. But it can be pretty tricky. Modern business demands a credible online presence.   Yet, shysters seem to lurk behind every web page, just waiting to pounce. This post is for any business owner that knows they need SEO but is wary of getting scammed. Entrepreneurs … Leer más

How AI Is Shaping the Future of Content Marketing and Personalization

The practice of collecting basic demographic information from customers to create a successful business marketing strategy is one of the past. In recent times, there has been a major shift in the way that businesses interact with their customers. The digital space has spread so far and wide that it has had a lasting influence … Leer más