The line between subdomain leasing and alternative revenue strategy – Search Engine Land

Sites operating under a subdomain or subfolder of another brand are attracting attention from SEOs as well as search engines. This trend has most recently involved coupon sites that use a subdomain of well-entrenched media outlets, but could potentially be applied to any number of industries. Global Savings Group’s CNN and Business Insider coupon sites … Leer más

Beyond conventional SEO: Unravelling the mystery of the organic product carousel – Search Engine Land

Earlier in the year, Valentin Pletzer found that Google had begun to show a ‘Popular Products’ carousel for a subset of queries in search results. At the time, many believed that this new carousel was an Ad that Google just hadn’t labelled correctly. But it turns out this feature was in fact an organic result. … Leer más

Former Google engineer says China search engine was ‘wrong’

Google (GOOG, GOOGL) has been facing increased scrutiny from politicians and human rights groups since  the company may soon reenter the Chinese market with a search engine that blocks queries for terms including freedom of speech, religion and democracy. And while Google says the project is still in its exploratory phases, one former Google software … Leer más

10 Alternative Ways to Level Up Your SEO Skills – Search Engine Journal

Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others will say. You should hone your craft with a practice … Leer más

Are SKAGs dead after Google’s latest match type changes? – Search Engine Land

Google recently announced that same-meaning close variants will soon apply to phrase match and modified broad match keywords. These match types join exact match, which was the first to start showing ads for close variants with the same meaning in September 2018. I’ve shared what I believe are the three most important things to do … Leer más

11 Steps to Create a Content Marketing Strategy to Grow Your Business

Did you know that 63% of businesses don’t have a documented content marketing strategy? That’s according to the latest research from the Content Marketing Institute (CMI) and MarketingProfs. It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful. Without a strategy, success … Leer más

You can’t advertise that: The big list of prohibited ads across social and search platforms – Search Engine Land

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the next, but each company has … Leer más

19 Actionable SEO Tips to Increase Organic Traffic

There’s a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an ‘SEO expert’. One of the most common problems that I hear from people looking to learn more about SEO is that they don’t know what information to trust. This is a valid concern. … Leer más

How To Grow Your App Through Content Marketing – The Mobile Growth Stack

How To Grow Your App Through Content Marketing Most apps rely on Facebook and Google for growth. In recent years, content marketing has become the next level in the marketing mix. Every app is dreading the day that Facebook becomes too expensive, or when Google makes one of their products obsolete. To prepare for this … Leer más

SMX replay: Create dashboards that inform and persuade – Search Engine Land

Data insights are only as effective as your ability to communicate them in a way that results in buy-in from colleagues, management and clients. That’s why Sam Marsden, SEO and content manager at DeepCrawl, has turned to data visualization using Google’s Data Studio to help stakeholders make more informed decisions. During Marsden’s Insights session at … Leer más