- All SEO<\\/a>\”,\”What is SEO?<\\/a>\”,\”How To Guides: SEO<\\/a>\”,\”Google SEO<\\/a>\”,\”Google Penalties Guide<\\/a>\”,\”Google Algorithm Updates<\\/a>\”,\”Google Search Console<\\/a>\”,\”Bing SEO<\\/a>\”],\”features\”:[{\”title\”:\”The unique selling proposition: A key element for SEO success\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/06\\/megaphone-mention-amplify-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/unique-selling-proposition-key-element-seo-success-289690\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 seo\’);\\\”\”}, {\”title\”:\”Website redesigns: How to retain and improve your SEO\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2018\\/01\\/Maintaining-Search-Engine-Visibility-During-a-Website-Redesign-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/website-redesigns-retain-improve-seo-289879\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 seo\’);\\\”\”}, {\”title\”:\”Download the 2017 SEO Periodic Table\”,\”img\”:\”\\/figz\\/wp-content\\/themes\\/searchengineland\\/img\\/header\\/sel-seo-periodic-250×250-v2.png\”,\”url\”:\”\\/seotable/download-periodic-table-of-seo\\\” onClick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 seo\’);\\\”\”}]}\”>SEO
- All SEM<\\/a>\”,\”What is SEM?<\\/a>\”,\”How To Guides: SEM<\\/a>\”,\”Google Adwords<\\/a>\”,\”Bing Ads<\\/a>\”,\”More: Search Advertising<\\/a>\”,\”Buyers Guide: PPC Platforms<\\/a>\”],\”features\”:[{\”title\”:\”Google adds keyword functionality to the AdWords app\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/02\\/google-adwords-green-outline-ad-2017-1920-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-adds-keyword-functionality-adwords-app-290032\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 sem\’);\\\”\”}, {\”title\”:\”3 AdWords features you’re probably underutilizing\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/09\\/google-adwords-blue3-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/3-adwords-features-youre-probably-underutilizing-289796\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 sem\’);\\\”\”}, {\”title\”:\”YouTube sets stricter rules on videos that can carry ads\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2014\\/08\\/youtube-logo-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/youtube-sets-stricter-rules-videos-can-carry-ads-289891\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 sem\’);\\\”\”} ]}\”>SEM
- All Mobile<\\/a>\”,\”Google: Mobile Search<\\/a>\”,\”Bing: Mobile Search<\\/a>\”,\”Mobile Marketing<\\/a>\”,\”Mobile App Indexing<\\/a>\”,\”Mobile SEO<\\/a>\”,\”Mobile SEM<\\/a>\”,\”Mobile at Marketing Land<\\/a>\”],\”features\”:[{\”title\”:\”It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/03\\/google-assistant4-1920-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-home-vs-amazon-alexa-ces-battle-voice-ecosystem-289459\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 mobile\’);\\\”\”}, {\”title\”:\”Google says Assistant now on more than 400 million devices\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/03\\/google-assistant4-1920-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-says-assistant-now-400-million-devices-289337\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 mobile\’);\\\”\”}, {\”title\”:\”Measure the impact of digital marketing on in-store sales\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/12\\/smartphone-store-shopping-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/measure-impact-digital-marketing-store-sales-288821\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail4 mobile\’);\\\”\”}]}\”>Mobile
- All Local<\\/a>\”,\”Google Maps & Local Search<\\/a>\”,\”Bing Maps & Local Search<\\/a>\”,\”Local Search Engines<\\/a>\”,\”How To Guides: Local Search<\\/a>\”,\”Buyers Guide: Local Automation<\\/a>\”],\”features\”:[{\”title\”:\”Turn finger traffic to foot traffic\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2018\\/01\\/finger-traffic-walking-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/turn-finger-traffic-foot-traffic-290000\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 local\’);\\\”\”}, {\”title\”:\”Google My Business videos not showing up on your local listing? It’s a Google bug\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/07\\/video-production-camera-desktop-computer-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-business-videos-not-showing-local-listing-google-bug-289956\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 local\’);\\\”\”}, {\”title\”:\”Google My Business video uploads now available to business owners\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/04\\/google-video1-ss-1920-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-business-video-uploads-now-available-business-owners-289679\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 local\’);\\\”\”}]}\’>Local
- All Retail<\\/a>\”,\”Google PLAs<\\/a>\”,\”Product Ads<\\/a>\”,\”Shopping Search Engines<\\/a>\”,\”Retail at Marketing Land<\\/a>\”],\”features\”:[{\”title\”:\”Holiday Retail Search Strategies 2017: What worked, what didn\\u2019t\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/08\\/webinar-red-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/holiday-retail-search-strategies-2017-worked-didnt-289257\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 retail\’);\\\”\”}, {\”title\”:\”New test prominently showcases Google Express in mobile search results\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/12\\/google-express-1920×1080-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/new-test-prominently-showcases-google-express-mobile-search-results-289042\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 retail\’);\\\”\”}, {\”title\”:\”Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/12\\/SMX-West-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/take-holiday-retail-survey-let-us-know-search-marketing-strategy-changed-year-288697\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 retail\’);\\\”\”} ]}\’>Retail
- All Google<\\/a>\”,\”Google SEO<\\/a>\”,\”Google Algorithm Updates<\\/a>\”,\”Google Search Console<\\/a>\”,\”Google Adwords<\\/a>\”,\”Google Adwords: PLAS<\\/a>\”,\”Google Maps & Local Search<\\/a>\”,\”Google Mobile Search<\\/a>\”],\”features\”:[{\”title\”:\”Google adds keyword functionality to the AdWords app\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2017\\/02\\/google-adwords-green-outline-ad-2017-1920-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/google-adds-keyword-functionality-adwords-app-290032\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 google\’);\\\”\”}, {\”title\”:\”Study: 80% of Google Home results come from snippets\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/11\\/google-home-orange4-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/study-80-google-home-results-come-snippets-289992\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 google\’);\\\”\”}, {\”title\”:\”What’s next for technical SEO?\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/08\\/automation-technology-gear-ss-1920-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/whats-next-technical-seo-289510\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 google\’);\\\”\”}]}\”>Google
- All Bing<\\/a>\”,\”Bing SEO<\\/a>\”,\”Bing Webmaster Tools<\\/a>\”,\”Bing Ads<\\/a>\”,\”Bing Maps & Local Search<\\/a>\”,\”Bing Mobile<\\/a>\”],\”features\”:[{\”title\”:\”Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/03\\/keyword-research-content-marketing-seo-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/search-marketing-enjoy-late-stage-renaissance-according-analyst-firm-289236\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 bing\’);\\\”\”}, {\”title\”:\”5 (less obvious) PPC trends to watch in 2018\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/10\\/prediction-forecast-crystal-ball-future-ss-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/ppc-search-ads-trends-2018-288935\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 bing\’);\\\”\”}, {\”title\”:\”Bing announces AI-powered new ‘intelligent search’ features\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2016\\/01\\/bing-teal-b2-fade-1920-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/bing-announces-ai-powered-new-intelligent-search-features-288363\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 bing\’);\\\”\”}]}\’>Bing
- Social
- All Topics<\\/a>\”,\”Search Industry<\\/a>\”,\”Newsletters<\\/a>\”,\”Buyers Guides<\\/a>\”,\”Events<\\/a>\”,\”More at Marketing Land<\\/a>\”],\”features\”:[{\”title\”:\”SearchCap: Google AdWords app, SEO success & managing redesigns\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2015\\/10\\/searchcap-header-v2-scap-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/searchcap-google-adwords-app-seo-success-managing-redesigns-290099\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail1 more\’);\\\”\”}, {\”title\”:\”Wanted: Session ideas for SMX Advanced\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2018\\/01\\/advanced-home-skyline-1200×630-1024×538-250×250.png\”,\”url\”:\”https:\\/\\/searchengineland.com\\/wanted-session-ideas-smx-advanced-3-290088\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail2 more\’);\\\”\”}, {\”title\”:\”Search in Pics: A pig visits Google, big teddy bear & a broken Google sign\”,\”img\”:\”https:\\/\\/searchengineland.com\\/figz\\/wp-content\\/seloads\\/2018\\/01\\/google-pig-1516104300-250×250.jpg\”,\”url\”:\”https:\\/\\/searchengineland.com\\/search-pics-pig-visits-google-big-teddy-bear-broken-google-sign-290066\\\” onclick=\\\”ga(\’send\’,\’event\’,\’navigation\’,\’read\’,\’thumbnail3 more\’);\\\”\”}]}\’>More
- SUBSCRIBE
Sign up for our daily recaps of the ever-changing search marketing landscape.
SearchCap: Google AdWords app, SEO success & managing redesigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google adds keyword functionality to the AdWords app
Jan 18, 2018 by Ginny MarvinAdvertisers can make more on-the-go changes.
- The unique selling proposition: A key element for SEO success
Jan 19, 2018 by Fili WieseColumnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one.
- Website redesigns: How to retain and improve your SEO
Jan 19, 2018 by Marcus MillerColumnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site.
- Search in Pics: A pig visits Google, big teddy bear & a broken Google sign
Jan 19, 2018 by Barry SchwartzIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google has massive stuffed teddy bears: Source: Instagram Who […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Thanks to Our Sponsor
This content was originally published here.