When it comes to online advertising, most small to large businesses rely on Pay Per Click (PPC) advertising campaigns, spending considerable marketing budgets on Google AdWords and other similar platforms. Studies have shown that PPC advertising drives a good flow of traffic to their websites, increasing the influx of potential customers which translate into sales.
In terms of sales and revenues, the kind of traffic generated from PPC campaigns are considered more valuable than any other sources of traffic. This is attributed to the way PPC ads are created, which are designed to generated highly targeted visitors, particularly those who are already actively looking for similar products or services.
Compared to traditional advertising, a PPC campaign is more cost-effective as advertisers need only to pay the advertising platforms whenever a qualified click is made by visitors on the ads. This can generate increased sales and revenues and at the same time deliver better and faster returns on their investments.
This would rely heavily on how the PPC ad was created. A properly created AD can drive targeted audiences to click on it and make the necessary next steps, particularly if the audience perceive that by doing so their needs would be addressed. That is why it is important that marketers, particularly those who are just newbies in the world of digital marketing follow these actionable PPC marketing tips presented in the following checklist.
1. Familiarize Yourself with AdWords Terms and Processes
If you’re an AdWords newbie, the first you’ve got to learn are the terms and lingo used during the various steps you need to take to create your PPC ads. On top of that you need to have a clear understanding of the processes involved in these steps. There are sources available online like this one from The Wishpond Blog that not only gives a good definition of the most commonly used AdWords terms but also provides descriptive screenshots that can serve as additional guide.
2. Define and Set Your Goals
Once you know the terms and have some understanding of the processes, you can begin with your actual PPC campaign. The first step is to define a clear set of goals. According to Michael Ortner of Capterra, “The most important part of any SEM [search engine marketing] campaign is to have a clear goal in mind.”
3. Qualify Potential Customers
When you roll out your PPC ads, it can be viewed by anyone on the Internet – but not all are your targeted audiences or customers. Your ads should generate clicks only from users whom you have qualified as potential customers.
4. Create a Compelling Headline
The most prominent element in your PPC ad is your headline – one that could make or break the success of your campaign. It is important that your headline could create the biggest impact the moment your targeted audiences read through each character
5. Maintain a Keyword Taxonomy
It is very important that you develop and maintain a keyword taxonomy, organizing your keywords according to groups depending on how relevant they are to your product, service or brand. By doing so, you can boost the relevancy of your ads, improve your Click Through Rates (CTR), minimize your Cost Per Click (CPC) and eventually raise your Quality Score.
6. Integrate Keywords into Your Ad Copy
Aside from your headline, the body or copy of your PPC ad should include important keywords. Once these terms match a search query, a prospective end user will notice and will eventually appreciate the value of what you may have to offer.
7. Formulate a Good Ad Description and Copy
The body or copy of your PPC ad contains the main message that you would want to convey to your targeted audiences. This is both a science and an art that you can further optimize with the following tips:
8. Integrate a Compelling Call-To-Action
One of the most important elements in PPC ads that many marketers fail to execute is the inclusion of a compelling Call-To-Action (CTA). A CTA will specifically tell your targeted audiences the next vital steps that they should perform once they clicked on your ads and arrived at your website or landing pages:
9. Optimize Your PPC Ad Settings
Optimizing your PPC ad settings is a vital step many marketers fail to execute. This will streamline the efficacy of your ad, enabling you to get the most favorable results and to avoid unnecessary costs because of poor settings.
10. Test and Monitor the Performance of Your PPC Ads
Part of the PPC ad optimization process is to perform an A/B split testing to identify the best configuration of your ads that will deliver the best results.
The use of paid Pay-Per-Click advertising is a time-tested and proven way to generate highly targeted traffic that converts. It should be a vital part of your overall Digital Marketing strategy if you want to generate the best results from your campaign efforts in terms of profits and revenues.
However, starting a PPC campaign should not be done haphazardly. You need to follow certain rules and integrate tested techniques to make your campaign stand out and generate the best results. May you find this Actionable PPC Marketing Checklist presented above useful – as brought to you by CJG Digital Marketing.
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This content was originally published here.